8 Tips for Clear and Effective Writing

Most readers hate excess words and meandering sentences in any form of writing. Most readers also hate the bureaucratic jargon we sometimes use in public health (think: "A comprehensive assessment was conducted prior to the implementation of...")

Audiences respond well to logically organized, clearly written, and effectively designed information -- regardless of their literacy level or ability to understand complex information. The fact is that PhD-level scientists appreciate clear writing as much as someone who struggles with reading comprehension. Clear writing is for every audience and every material.

Use the tips below to create clear, effective materials that your readers can understand and use. 

1. Write for your reader. 

Identify a specific audience and write directly to that audience. Good writers always keep their readers in mind. Follow these tips: 

• Keep asking yourself what your target audience needs to know (not what you want to say). 
• If you have multiple audiences, consider writing multiple materials. 
• Use "you" to connect with your reader.

2. Change your style

Public health writing is all about your audience. It's not about demonstrating your linguistic mastery. Don't write to impress your readers -- write to reach them. Get right to the point and remove unnecessary content. And it's okay to be conversational. Remember to:

• Use contractions (write "aren't," not "are not").
• Use pronouns (like "you" and "we").
• Use simple words (write "use," not "utilize"). 
• Be direct (write "analyzed," not "conducted an analysis").