Consumer preferences for meat production are increasingly leaning towards sustainability, animal welfare, and health considerations:

Demand for Organic and Natural Products: Consumers are willing to pay a premium for meat products labeled as organic, free-range, or grass-fed, which they perceive as healthier and more ethical.

Interest in Plant-Based Alternatives: The rise in popularity of plant-based and lab-grown meat products reflects a growing concern for health, environmental sustainability, and animal welfare.

Transparency and Traceability: Consumers seek transparency in production practices and prefer products from sources that provide clear information about animal welfare and farming methods.

Producers must adapt to these trends by implementing practices that align with consumer values, such as adopting more humane treatment of animals, reducing the use of antibiotics, and focusing on sustainable production methods.