Chapter 4 Appendix

Alternate Image Descriptions

CDC Framework for Program Evaluation

A diagram of the CDC Framework for Program Evaluation. The 1st step is Engage Stakeholders, 2nd Step Describe the Program, 3rd Step Focus Evaluation Design, 4th Step Gather Credible Evidence, 5th Step Justify Conclusions, 6 Step Ensure Use and Share Lessons. In the middle of the circle are Standards, Utility, Feasibility, Propriety, and Accuracy.

Figure 4.1: Evaluation Plan Methods Grid Example

Evaluation Plan Methods Grid Example. First box: Evaluation Question; What process leads to policy implementation? Second box: Indicator/Performance Measure; Interview description of process steps, actions, strategies. Third box: Method; Case study, interviews, document reviews. Fourth box: Data source; Site visits and reports. Fifth box: Frequency; Pre and post funding period. Sixth box: Responsibility; Contractor.

Figure 4.2: Evaluation Plan Methods Grid Example

Evaluation Plan Methods Grid Example. First box: Evaluation Question; What media promotion activities are being implemented? Second box: Indicator/Performance Measure; Description of promotional activities and their reach of targeted populations, dose, and intensity. Third box: Data source; Focus group feedback, Target rating point and gross rating point data source, Enrollment data. Fourth box: Comments.

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