The Resilient Marketer

Introduction. What is Resilience in Marketing?
1. Understanding Marketing Fundamentals
2. Building a Strong Brand
3. Targeting the Right Audience
4. Crafting Compelling Value Propositions
5. The Timeless Role of Consumer Behavior
6. Navigating the Consumer Journey: Awareness to Loyalty
7. Building Lasting Customer Relationships
8. Effective Communication Strategies
9. Innovation and Adaptation in Marketing
10. Ethical and Moral Responsibility in Marketing
11. Measuring Success and ROI
12. Future-Proofing Your Marketing Approach
13. Low-Hanging Fruit
Conclusion
Appendices

Marketing Glossary
Recommended Reading List

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What is Resilience in Marketing? Understanding Marketing Fundamentals Building a Strong Brand Targeting the Right Audience Crafting Compelling Value Propositions The Timeless Role of Consumer Behavior Navigating the Consumer Journey: Awareness to Loyalty Building Lasting Customer Relationships Effective Communication Strategies Innovation and Adaptation in Marketing Ethical and Moral Responsibility in Marketing Measuring Success and ROI Future-Proofing Your Marketing Approach Low-Hanging Fruit Conclusion Appendices Marketing Glossary Recommended Reading List

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(2024). The Resilient Marketer. BYU-I Books. https://books.byui.edu/the_resilient_marketer

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