"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger

This book explores why certain things go viral and how you can use these principles to have your own ideas spread.

"Building A StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller

Miller introduces the seven universal story points all humans respond to and how to simplify a brand message so people understand it.

"Influence: The Psychology of Persuasion" by Robert B. Cialdini

A classic book on persuasion, explaining the psychology of why people say "yes" and how to apply these understandings.

"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout

This book discusses how to be seen and heard in the overcrowded marketplace and how to position yourself for success.

"Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

The authors reveal the anatomy of ideas that stick and explain ways to make ideas stickier.

"The Art of SEO: Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie Stricchiola

A comprehensive guide to learning all aspects of SEO including the history, the art of SEO, website architecture, and more.

"Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit" by Joe Pulizzi and Robert Rose

The book challenges the traditional marketing model, showing the inevitable future of where every company is headed.

"Youtility: Why Smart Marketing Is About Help Not Hype" by Jay Baer

Baer introduces a new approach to marketing that is more useful, more relevant, and more aware of the customer's needs.

"This Is Marketing: You Can’t Be Seen Until You Learn to See" by Seth Godin

Seth Godin offers insights to make and market work that does more than just get noticed.

"Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service" by John A. Goodman

This book provides practical strategies for delivering exceptional customer service and creating a positive customer experience.